Since I was no longer covering college hoops for a living and had loads of free time in the midst of COVID, I decided to launch a Substack to share some thoughts on UNCW basketball.

What began as a way to entertain myself between jobs has become something I’m incredibly proud of, growing a social media following of more than 6,000 followers while promoting my alma mater and sharing my insight on Seahawk basketball.

It began with game-by-game breakdowns, and more than four years later, we’re producing a weekly podcast, detailed analysis and videos on social media, and even managed to sell a few T-shirts along the way.

Sharing my passion for UNCW has allowed me meet incredible people, grow my skills, and even help our athletics programs get national exposure. Most importantly, we’ve built a community for fans and alumni of our relatively young, fast-growing university.

In addition, my work with The Seahawk Perch led to opportunities to assist in growing NIL opportunities through OneSeahawk, helping student-athletes profit from their athletic and academic success while maximizing their personal brands.

Check out the links below to find out more, or scroll down for a few sample graphics and posts that resonated with the audience.